Industry Labs

Public strategy studies, reference architectures, and simulated enterprise scenarios

Industry Labs are public strategy studies, reference architectures, and simulated enterprise scenarios. They are designed to show how I think about modern customer data problems across Adobe, Google, analytics, governance, personalization, and AI-readiness.

These are public learning and strategy artifacts, not confidential client case studies.

Industry Lab

AI-Ready Customer Intelligence Blueprint

A reference architecture for connecting collection, governance, identity, analytics, activation, and AI-readiness.

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Industry Lab

Adobe + Google Measurement Parity Framework

A model for aligning Adobe Analytics, CJA, GA4, GTM, BigQuery, and reporting definitions.

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Industry Lab

Real-Time Personalization Architecture

A practical view of how RT-CDP, AJO, Adobe Target, analytics, and customer profiles work together.

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Industry Lab

GA4 to BigQuery Analytics Mart

A strategy for transforming raw GA4 event data into reliable customer, session, and conversion reporting layers.

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